Posts Tagged ‘techno eutopia’

One of the reasons that I committed myself to Green.org (as well as our upcoming ventures Solar.com and Wind.com) is that I knew in my heart that people basically want to do good and make the right decisions, but modern life tends to accentuate BIGGER, BETTER, FASTER, MORE and Ready, Fire, Aim over common sense.

This is my first blog post here at Green.org but certainly not my first attempt to change the world around me. I have been working to reduce the footprint of businesses and entice people toward more sustainable forms of commerce for over a decade, since I became the CTO of Whole Life Expo, and earlier, when I helped shape the Web at Digital Equipment Corporate (Creator of Alta Vista.)

Whether it’s was building more efficient systems of doing business for IBM, MasterCart, American Express or Building Virtual Cities in the middle East, I’ve been thinking about how technology can make the world a more pleasant, smaller, more efficient place for years.

Technology, and the Internet are introducing new levels of transparency and awareness to the world. It’s never been easier to connect with what’s going on around the world in places like Haiti, or in our back yard. For the first time in our lives we have an intersection of people wanting to do the right thing and the technology to let us and our actions be felt across the planet.

Of course, people have a hard time changing bad habits when they don’t know what other choices that they have but when those choices are defined for them by people working on behalf of Wall Street, Big Oil or even Big Pharma/Medicine you begin to see how this is all connected! Green.org is in a big way about letting you KNOW MORE. And we think that THE MORE YOU KNOW, THE MORE YOU DO. And doing more is a powerful way to change the world. Sometimes DOING MORE means BUYING LESS, and sometimes it just means BUYING SMARTER.

This one small shift out of the trap of modern scripted consumerism can unleash whole new worlds of choice in your life. Carrying your own water bottle and refilling it at the office or at a friends home, can not only liberate you from contributing to the thousands of tonnes of plastic currently floating in our ocean (watch for a feature on this coming soon) but it can actually unlock a healthy new habit of drinking water without guilt and without cost whenever your body decides that it’s thirsty.

There are dozens of other habits that you can introduce in your life (check our Heather’s Healthy Habits section) which will leave you and the planet feeling a whole lot better off. And since even the longest journey starts with one small step, you’ll soon be making a huge difference on behalf of all of us!